Semilla
Charleston, SC, USA — 2017
Brand Identity
Copywriting
Custom Typography
Environmental Graphics
Merchandise
Packaging Design
Print Collateral
Website Design
Copywriting
Custom Typography
Environmental Graphics
Merchandise
Packaging Design
Print Collateral
Website Design
Growing a seed idea into a local establishment.
With humble beginnings as a food truck, Semilla has grown to become a staple in the Westside neighborhood of Charleston, South Carolina.
Serving up Mexican-inspired cuisine, the sibling-owned establishment continues to dish out delicious eats from the truck, the shop, and catering events.
Serving up Mexican-inspired cuisine, the sibling-owned establishment continues to dish out delicious eats from the truck, the shop, and catering events.


Using a consistent typeface and color scheme, simple ads were created to help promote the new truck. All are visually aligned based on the three syllables of “Semilla” consistently displaying only 3 lines per ad.
